Looking For Special Items You Saw on TV

Digital marketing campaign: national or regional?

The potential of a digital marketing campaign is quite vast, and can be restricted to a single specific region or even reach an entire country. To achieve success, it is necessary to have a very clear definition of whether your brand wants a regional or national impact. Have you thought about it? Reaching the entire country may seem like the best alternative, as it generates more audience for your product or service, right? In fact, there are many cases where restricting your reach locally is more sensible, as your success rate increases by focusing only on those closest to you. As there is no right or wrong alternative in this dilemma, the way is to analyze the specific needs of your company and implement the right campaign for it. You need to take into account your goals, your target audience and the performance of the brand itself in the past. Want help with that? So, follow this article to understand the main characteristics that differentiate digit...

Promote Awareness: a Message to Agile Coaches

It's been a long time since I have published anything in english. If you are one of my regular readers, you probably will think this kind of unusual. I've received an invitation from Manoel Pimentel to make a small contribution for his new book: The Agile Coaching DNA. I felt really glad and honoured to participate. This article is basically what I wrote for him. The process was simple. He asked me a question and I answered. The answer went into the book. Here is the question: Considering awareness is an essential element to catalyse improvements, what is your favourite practice to help individuals, teams, or entire organisations to become more aware of problems, gaps, needs, emotions, options, actions involved in some change/improvement? Why is it your favourite practice/approach to increase awareness? Could you briefly describe how Agile Coaches can use this practice/approach? I will answer these questions in two parts. First, I’m going to address the systemic probl...

Coronavirus and services: how much do they impact on Web Marketing?

We are experiencing a period that has no similar in the recent past. Technology can help us, but as seen in the previous article ( Coronavirus and people: how much do they impact on Web Marketing? ), We need to know how to use it correctly ... and I have to be able to meet people's needs. The Coronavirus Covid-19 has led to slowdowns, blocks and suspensions of very useful (and in some cases, I would say, essential) services and platforms . Allies, aware or unaware, we are and they are the service platforms. Allies us ?! Do you ally service platforms ?! Strong statement, but in some cases necessary. Coronavirus Covid-19 , here's how platforms become a drag on Web Marketing We are talking about Google, because it is often a pivot for many Web Marketing activities, especially at the promotional level. Google Ads, what are you doing to me on some networks or some accounts? Hard to say, I don't have enough elements, I don't find recurring patterns or rules ...

Better Values USA

Search This Blog