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Double bridge glasses: what they are and how to choose them

Double bridge glasses: what they are and how to choose them Choosing eyeglasses is certainly not easy, in fact, in addition to understanding which model we like and bestows, we need to consider other points, a little more technical. Eyeglasses must become your best friend and faithful companion of many adventures. It must be a modern, practical, light, resistant eyewear that obviously performs its main function that is to offer you clear and precise visibility. In addition, eyeglasses, or rather its lenses, must guarantee continuous rest and protection for your eyes. When you wear them you must not feel any discomfort and also it must make you arrive in the evening with your eyes rested and ready to enjoy a good movie at the end of the day. For this reason it is necessary to choose special lenses with a blue light filter. By wearing glasses with these lenses you can forget about the annoyance of red and dry eyes and what a terrible headache. But if the choice of le...

Promote Awareness: a Message to Agile Coaches

It's been a long time since I have published anything in english. If you are one of my regular readers, you probably will think this kind of unusual. I've received an invitation from Manoel Pimentel to make a small contribution for his new book: The Agile Coaching DNA. I felt really glad and honoured to participate. This article is basically what I wrote for him. The process was simple. He asked me a question and I answered. The answer went into the book. Here is the question: Considering awareness is an essential element to catalyse improvements, what is your favourite practice to help individuals, teams, or entire organisations to become more aware of problems, gaps, needs, emotions, options, actions involved in some change/improvement? Why is it your favourite practice/approach to increase awareness? Could you briefly describe how Agile Coaches can use this practice/approach? I will answer these questions in two parts. First, I’m going to address the systemic probl...

Coronavirus and services: how much do they impact on Web Marketing?

We are experiencing a period that has no similar in the recent past. Technology can help us, but as seen in the previous article ( Coronavirus and people: how much do they impact on Web Marketing? ), We need to know how to use it correctly ... and I have to be able to meet people's needs. The Coronavirus Covid-19 has led to slowdowns, blocks and suspensions of very useful (and in some cases, I would say, essential) services and platforms . Allies, aware or unaware, we are and they are the service platforms. Allies us ?! Do you ally service platforms ?! Strong statement, but in some cases necessary. Coronavirus Covid-19 , here's how platforms become a drag on Web Marketing We are talking about Google, because it is often a pivot for many Web Marketing activities, especially at the promotional level. Google Ads, what are you doing to me on some networks or some accounts? Hard to say, I don't have enough elements, I don't find recurring patterns or rules ...

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