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SMEs: 4 Mistakes Your Company Can Never Make

Anyone who owns an SME knows how difficult it is to keep a business running healthy in United Kingdom. This is certainly not an easy task, but when the results of all the effort come, they are equally satisfying. It is the good results that fuel us to overcome all difficulties. But it is clear that during this trajectory, the entrepreneur will have the opportunity to learn a lot, including from their own mistakes . It was with this in mind that we prepared this text for today with the 4 mistakes that your company can never make . After all, making mistakes helps to grow, but you don't need to do that if you already have the information ready in the palm of your hand, do you? So read this post to the end and understand. 1. Not keeping a cashbook is a beginner's mistake A cash book is not just a formality required by your accountant. It is very important for you to be able to have an overview of your company's financial health, without the day-to-day problems getting

Coronavirus and services: how much do they impact on Web Marketing?

  We are experiencing a period that has no similar in the recent past. Technology can help us, but as seen in the previous article ( Coronavirus and people: how much do they impact on Web Marketing? ), We need to know how to use it correctly ... and I have to be able to meet people's needs. The Coronavirus Covid-19 has led to slowdowns, blocks and suspensions of very useful (and in some cases, I would say, essential) services and platforms . Allies, aware or unaware, we are and they are the service platforms. Allies us ?! Do you ally service platforms ?! Strong statement, but in some cases necessary.   Coronavirus Covid-19 , here's how platforms become a drag on Web Marketing We are talking about Google, because it is often a pivot for many Web Marketing activities, especially at the promotional level. Google Ads, what are you doing to me on some networks or some accounts? Hard to say, I don't have enough elements, I don't find recurring patterns or rules

What are the advantages of a digital marketing platform for your company?

  Digital marketing platforms have been essential to generate new business and increase company sales.   For example, marketing automation software increases the efficiency of the process to bring in the qualified lead.   But after all, what is a digital marketing platform?   A digital marketing platform works for your business and your brand. Through it you can manage your entire lead base, monitor social networks, analyze keywords and generate personalized reports.   The unique treatment with each lead is the secret to increase the relationship of each one of them with the brand and thus prospect to generate business.   Knowing the characteristics of the buyer persona (ideal buyer) facilitates the process, and the more specific data the platform can offer to measure behavior.   Efficiency in the purchase journey makes the results come in the short to medium term, accelerating and generating more sales.   The sales process is shorter, as the sales team will

Digital marketing campaign: national or regional?

The potential of a digital marketing campaign is quite vast, and can be restricted to a single specific region or even reach an entire country. To achieve success, it is necessary to have a very clear definition of whether your brand wants a regional or national impact. Have you thought about it?   Reaching the entire country may seem like the best alternative, as it generates more audience for your product or service, right? In fact, there are many cases where restricting your reach locally is more sensible, as your success rate increases by focusing only on those closest to you.   As there is no right or wrong alternative in this dilemma, the way is to analyze the specific needs of your company and implement the right campaign for it. You need to take into account your goals, your target audience and the performance of the brand itself in the past.   Want help with that? So, follow this article to understand the main characteristics that differentiate digital marketing w