Skip to main content

What are the advantages of a digital marketing platform for your company?

 

Digital marketing platforms have been essential to generate new business and increase company sales.

 

For example, marketing automation software increases the efficiency of the process to bring in the qualified lead.

 

But after all, what is a digital marketing platform?

 

A digital marketing platform works for your business and your brand. Through it you can manage your entire lead base, monitor social networks, analyze keywords and generate personalized reports.

 

The unique treatment with each lead is the secret to increase the relationship of each one of them with the brand and thus prospect to generate business.

 

Knowing the characteristics of the buyer persona (ideal buyer) facilitates the process, and the more specific data the platform can offer to measure behavior.

 

Efficiency in the purchase journey makes the results come in the short to medium term, accelerating and generating more sales.

 

The sales process is shorter, as the sales team will only receive potential customers who are ready to convert and the digital marketing platform also helps a lot in the post-sale, making the customer stay in touch with the company even afterwards to close a deal. This process is advantageous because it gains the customer's trust by opening the way for referrals.

 

Everything a digital marketing platform can do for your company

 

Automating marketing is essential to reduce processes and costs, keeping the company on digital platforms also speeds up the process to leverage the business, because the more content there is aimed at the company, the more credibility it will gain in the digital world.

 

Every media channel is potential for prospecting; the platforms are able to monitor the smallest details of the visitor.

 

Example: name, position, company, contact and subjects of interest. Social networks also contribute a lot to identify the behavior of the target audience and the capture of the sale.

 

The company's updated content helps positively, as well as email marketing strategies , blogs and personalized landing pages.

 

Integrating a digital marketing platform with a CRM is crucial to form a good database of leads, prospects and customers.

 

The marketing automation platform is essential for all types of companies, being able to form lean teams but with great objectivity.

 

Now that you know what a digital marketing platform is, I have prepared some advantages that your company will achieve when using it.

 

1- Decrease the cost of acquisition

 

This is one of the results of the automation process, which through its practicality is able to reduce the acquisition cost.

 

This is because that recurring work that would be done by the marketing team is now reduced, the separation and preparation of leads for each sales step of  the funnel is done automatically and your company's marketing team can stay focused and optimize your effort. in the strategies and paths that the lead will walk on the platform.

 

2- Sales cycle is reduced

 

The leads are separated automatically, so the commercial team of your company will receive only those prospects who are able to become customers.

 

Thus making this sales cycle shorter, because the prospect reaches the seller without many doubts about the product or service, probably this future customer is already sure of what he needs to buy.

 

3- Sales increase, revenue increases

 

This is undoubtedly one of the advantages that draws the most attention when hiring a digital marketing platform. The solution to significant revenue growth and customer growth is: to hire a marketing automation tool.

 

The digital marketing platform will increase the agility of the purchase journey and allows those leads who are not yet ready to buy to be nourished with exclusive content until they create a maturity for the purchase.

 

4. Active and engaged customers promote your brand

 

Marketing automation allows us to act in a way far superior to the traditional after-sales service, which means that contact with the customer is guaranteed even after the deal is closed or a product purchase is made.

 

This practice is crucial to ensure the retention of this customer and for him to become an influencer of your brand or business.

 

We believe that an Abdul Rimaaz digital marketing platform is fundamental to the success of any business that is operating in the digital world.

 

Only with this platform will your company be able to enjoy all these advantages mentioned in this article in an agile and assertive manner.

 

Posted By: Abdul Rimaaz

 

 

Comments

Post a Comment

Popular posts from this blog

Double bridge glasses: what they are and how to choose them

Double bridge glasses: what they are and how to choose them Choosing eyeglasses is certainly not easy, in fact, in addition to understanding which model we like and bestows, we need to consider other points, a little more technical. Eyeglasses must become your best friend and faithful companion of many adventures. It must be a modern, practical, light, resistant eyewear that obviously performs its main function that is to offer you clear and precise visibility. In addition, eyeglasses, or rather its lenses, must guarantee continuous rest and protection for your eyes. When you wear them you must not feel any discomfort and also it must make you arrive in the evening with your eyes rested and ready to enjoy a good movie at the end of the day. For this reason it is necessary to choose special lenses with a blue light filter. By wearing glasses with these lenses you can forget about the annoyance of red and dry eyes and what a terrible headache. But if the choice of le...
Post a Comment
Read more

Promote Awareness: a Message to Agile Coaches

It's been a long time since I have published anything in english. If you are one of my regular readers, you probably will think this kind of unusual. I've received an invitation from Manoel Pimentel to make a small contribution for his new book: The Agile Coaching DNA. I felt really glad and honoured to participate. This article is basically what I wrote for him. The process was simple. He asked me a question and I answered. The answer went into the book. Here is the question: Considering awareness is an essential element to catalyse improvements, what is your favourite practice to help individuals, teams, or entire organisations to become more aware of problems, gaps, needs, emotions, options, actions involved in some change/improvement? Why is it your favourite practice/approach to increase awareness? Could you briefly describe how Agile Coaches can use this practice/approach? I will answer these questions in two parts. First, I’m going to address the systemic probl...
Post a Comment
Read more

Coronavirus and services: how much do they impact on Web Marketing?

  We are experiencing a period that has no similar in the recent past. Technology can help us, but as seen in the previous article ( Coronavirus and people: how much do they impact on Web Marketing? ), We need to know how to use it correctly ... and I have to be able to meet people's needs. The Coronavirus Covid-19 has led to slowdowns, blocks and suspensions of very useful (and in some cases, I would say, essential) services and platforms . Allies, aware or unaware, we are and they are the service platforms. Allies us ?! Do you ally service platforms ?! Strong statement, but in some cases necessary.   Coronavirus Covid-19 , here's how platforms become a drag on Web Marketing We are talking about Google, because it is often a pivot for many Web Marketing activities, especially at the promotional level. Google Ads, what are you doing to me on some networks or some accounts? Hard to say, I don't have enough elements, I don't find recurring patterns or rules ...
Post a Comment
Read more