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Promote Awareness: a Message to Agile Coaches

It's been a long time since I have published anything in english. If you are one of my regular readers, you probably will think this kind of unusual. I've received an invitation from Manoel Pimentel to make a small contribution for his new book: The Agile Coaching DNA. I felt really glad and honoured to participate. This article is basically what I wrote for him. The process was simple. He asked me a question and I answered. The answer went into the book. Here is the question: Considering awareness is an essential element to catalyse improvements, what is your favourite practice to help individuals, teams, or entire organisations to become more aware of problems, gaps, needs, emotions, options, actions involved in some change/improvement? Why is it your favourite practice/approach to increase awareness? Could you briefly describe how Agile Coaches can use this practice/approach? I will answer these questions in two parts. First, I’m going to address the systemic probl...
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SMEs: 4 Mistakes Your Company Can Never Make

Anyone who owns an SME knows how difficult it is to keep a business running healthy in United Kingdom. This is certainly not an easy task, but when the results of all the effort come, they are equally satisfying. It is the good results that fuel us to overcome all difficulties. But it is clear that during this trajectory, the entrepreneur will have the opportunity to learn a lot, including from their own mistakes . It was with this in mind that we prepared this text for today with the 4 mistakes that your company can never make . After all, making mistakes helps to grow, but you don't need to do that if you already have the information ready in the palm of your hand, do you? So read this post to the end and understand. 1. Not keeping a cashbook is a beginner's mistake A cash book is not just a formality required by your accountant. It is very important for you to be able to have an overview of your company's financial health, without the day-to-day problems getting ...

Coronavirus and services: how much do they impact on Web Marketing?

  We are experiencing a period that has no similar in the recent past. Technology can help us, but as seen in the previous article ( Coronavirus and people: how much do they impact on Web Marketing? ), We need to know how to use it correctly ... and I have to be able to meet people's needs. The Coronavirus Covid-19 has led to slowdowns, blocks and suspensions of very useful (and in some cases, I would say, essential) services and platforms . Allies, aware or unaware, we are and they are the service platforms. Allies us ?! Do you ally service platforms ?! Strong statement, but in some cases necessary.   Coronavirus Covid-19 , here's how platforms become a drag on Web Marketing We are talking about Google, because it is often a pivot for many Web Marketing activities, especially at the promotional level. Google Ads, what are you doing to me on some networks or some accounts? Hard to say, I don't have enough elements, I don't find recurring patterns or rules ...

What are the advantages of a digital marketing platform for your company?

  Digital marketing platforms have been essential to generate new business and increase company sales.   For example, marketing automation software increases the efficiency of the process to bring in the qualified lead.   But after all, what is a digital marketing platform?   A digital marketing platform works for your business and your brand. Through it you can manage your entire lead base, monitor social networks, analyze keywords and generate personalized reports.   The unique treatment with each lead is the secret to increase the relationship of each one of them with the brand and thus prospect to generate business.   Knowing the characteristics of the buyer persona (ideal buyer) facilitates the process, and the more specific data the platform can offer to measure behavior.   Efficiency in the purchase journey makes the results come in the short to medium term, accelerating and generating more sales.   The sales pro...

Digital marketing campaign: national or regional?

The potential of a digital marketing campaign is quite vast, and can be restricted to a single specific region or even reach an entire country. To achieve success, it is necessary to have a very clear definition of whether your brand wants a regional or national impact. Have you thought about it?   Reaching the entire country may seem like the best alternative, as it generates more audience for your product or service, right? In fact, there are many cases where restricting your reach locally is more sensible, as your success rate increases by focusing only on those closest to you.   As there is no right or wrong alternative in this dilemma, the way is to analyze the specific needs of your company and implement the right campaign for it. You need to take into account your goals, your target audience and the performance of the brand itself in the past.   Want help with that? So, follow this article to understand the main characteristics that differentiate digit...

Best Protective Sunglasses

Choosing a good pair of sunglasses is not just a fashion habit of the moment. In addition to the aesthetic aspect, which affects the choice of the frame and which derives from our more or less fashionable personal taste, we must worry about the quality of the lenses and their degree of protection. For a good purchase it is necessary to evaluate ·          That the degree of protection from harmful UVA and UVB rays is total; ·          That the color and degree of absorption of visible light by the sunscreens take into account personal sensitivity to light and the use that must be made of sunglasses; ·          The age of the spectacle wearer; ·          Lifestyle and the reasons why glasses are used. Remember that there are specific sunscreens and frames for children! Which glasses to buy among the most "...

PC Gaming Glasses: What They Are and Which to Choose

PC gaming glasses allow you not to strain your eyes. Here's what they are and how to use them. If you are a gaming enthusiast or you work hours and hours in front of the PC every day, you will most likely have frequent headaches and eye discomfort. Personally I work several hours on the computer and I must say that dryness and redness in the eyes have always been a problem, along with rare headaches that accompany me until the evening. The main cause of these annoyances is the light emanating from the computer screen, as well as from the smartphone, tablet and TV. The light emitted by the displays can be divided into various spectra depending on the wavelength. There are visible and non-visible spectra, in particular in the latter typology the ultraviolet (UV) range also falls. If you are continuously exposed to blue-violet light , unlike UV light, injuries and damage to the human eye can be generated, because this light also reaches the retina. Furthermore, th...