Better Values USA

  We are experiencing a period that has no similar in the recent past. Technology can help us, but as seen in the previous article ( Coronavirus and people: how much do they impact on Web Marketing? ), We need to know how to use it correctly ... and I have to be able to meet people's needs. The Coronavirus Covid-19 has led to slowdowns, blocks and suspensions of very useful (and in some cases, I would say, essential) services and platforms . Allies, aware or unaware, we are and they are the service platforms. Allies us ?! Do you ally service platforms ?! Strong statement, but in some cases necessary.   Coronavirus Covid-19 , here's how platforms become a drag on Web Marketing We are talking about Google, because it is often a pivot for many Web Marketing activities, especially at the promotional level. Google Ads, what are you doing to me on some networks or some accounts? Hard to say, I don't have enough elements, I don't find recurring patterns or rules ...

  Digital marketing platforms have been essential to generate new business and increase company sales.   For example, marketing automation software increases the efficiency of the process to bring in the qualified lead.   But after all, what is a digital marketing platform?   A digital marketing platform works for your business and your brand. Through it you can manage your entire lead base, monitor social networks, analyze keywords and generate personalized reports.   The unique treatment with each lead is the secret to increase the relationship of each one of them with the brand and thus prospect to generate business.   Knowing the characteristics of the buyer persona (ideal buyer) facilitates the process, and the more specific data the platform can offer to measure behavior.   Efficiency in the purchase journey makes the results come in the short to medium term, accelerating and generating more sales.   The sales pro...

The potential of a digital marketing campaign is quite vast, and can be restricted to a single specific region or even reach an entire country. To achieve success, it is necessary to have a very clear definition of whether your brand wants a regional or national impact. Have you thought about it?   Reaching the entire country may seem like the best alternative, as it generates more audience for your product or service, right? In fact, there are many cases where restricting your reach locally is more sensible, as your success rate increases by focusing only on those closest to you.   As there is no right or wrong alternative in this dilemma, the way is to analyze the specific needs of your company and implement the right campaign for it. You need to take into account your goals, your target audience and the performance of the brand itself in the past.   Want help with that? So, follow this article to understand the main characteristics that differentiate digit...

Choosing a good pair of sunglasses is not just a fashion habit of the moment. In addition to the aesthetic aspect, which affects the choice of the frame and which derives from our more or less fashionable personal taste, we must worry about the quality of the lenses and their degree of protection. For a good purchase it is necessary to evaluate ·          That the degree of protection from harmful UVA and UVB rays is total; ·          That the color and degree of absorption of visible light by the sunscreens take into account personal sensitivity to light and the use that must be made of sunglasses; ·          The age of the spectacle wearer; ·          Lifestyle and the reasons why glasses are used. Remember that there are specific sunscreens and frames for children! Which glasses to buy among the most "...

PC gaming glasses allow you not to strain your eyes. Here's what they are and how to use them. If you are a gaming enthusiast or you work hours and hours in front of the PC every day, you will most likely have frequent headaches and eye discomfort. Personally I work several hours on the computer and I must say that dryness and redness in the eyes have always been a problem, along with rare headaches that accompany me until the evening. The main cause of these annoyances is the light emanating from the computer screen, as well as from the smartphone, tablet and TV. The light emitted by the displays can be divided into various spectra depending on the wavelength. There are visible and non-visible spectra, in particular in the latter typology the ultraviolet (UV) range also falls. If you are continuously exposed to blue-violet light , unlike UV light, injuries and damage to the human eye can be generated, because this light also reaches the retina. Furthermore, th...

Double bridge glasses: what they are and how to choose them Choosing eyeglasses is certainly not easy, in fact, in addition to understanding which model we like and bestows, we need to consider other points, a little more technical. Eyeglasses must become your best friend and faithful companion of many adventures. It must be a modern, practical, light, resistant eyewear that obviously performs its main function that is to offer you clear and precise visibility. In addition, eyeglasses, or rather its lenses, must guarantee continuous rest and protection for your eyes. When you wear them you must not feel any discomfort and also it must make you arrive in the evening with your eyes rested and ready to enjoy a good movie at the end of the day. For this reason it is necessary to choose special lenses with a blue light filter. By wearing glasses with these lenses you can forget about the annoyance of red and dry eyes and what a terrible headache. But if the choice of le...

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